Lawyer Marketing

Do you remember the days when lawyer marketing was prohibited by the bar? Me neither, but I have heard all about it for the 10+ years I’ve served attorneys. The best business stil comes from referrals; however, the number of attorneys and firms you are competing against has grown at a disproportionate rate to the availability of clients.

In addition to the increased competition for clients, there has been a depreciation of the value of your service. Direct mail marketing for speeding tickets for $50 and major marketing firms who settle for dimes on dollar has tarnished the image of today’s lawyer. It has also made it increasingly difficult to to reach your financial goals.

If you augment your quality work product with a solid marketing plan, you can overcome the challenge you face in today’s competitive law practice.

Lawyer Websites

When I started in the legal vertical I heard “we don’t need a website.” Over the years that changed to “we have to have a website.” Today, research shows the lawyer website is consider the law firm website the anchor of their marketing plan. For many clients, your website is the first impression they have of a lawyer. Did you know that the average visitor spends  buts seconds on your website before digging deeper into the site or backing out to the search engine for which they came?

A lawyer website needs to engage a potential client and deliver the relevant information they want immediately or they will go on to the next law firm who does. Of course, they potential client needs to find your website first. Still, start with building a site you are proud to call your own. That will help you secure your referral business and position you for a more successful online marketing campaign.

If you are thinking your lawyer website has not delivered any clients, you’re probably right. Until you invest time and or money into your website your not going to hear its impact from new clients. Once you hear how your website helped you stand apart from the other referrals your new client considered, you’ll be ready to begin your search marketing plan. Browse  the knowledge base of lawyer marketing articles to help you take the next step.

It is important to hear what was just said: the other referrals your new client consider. You do get many clients by referrals, but so does your competitors. This means they are comparing lawyer referrals online. How does your website compare? Is it better, as good or worst? Unless you can say better with confidence it is time to get started.

Online Lawyer Lead Generation

Getting found online by a person in need of legal representation and making a good impression with your site is just a means to an end. Getting the lead is the goal. Attorneys typically tell me they are hired by most all people who make an appointment, sot the way to grow your practice is clear – more leads. More leads isn’t necessarily a quantity business plan. The key to more quality clients is to get more leads too. Lawyers say no to plenty of cases waiting on the good case.

Your website needs to convert visitors into consultations. Following best practices allows you to do this. After all… they were looking for a lawyer, right?