Press Releases
Have a recent victory you would like your clients, potential clients, peers or competitors to know about? Our Newswire Service is just what you need. We can have your press release on Google News, Yahoo News and the Associated Press for all to read. The hidden beauty of this plan is how quickly it builds inbound links to your website. Inbound links, often referred to as back links, are valuable in Google’s algorithm. Each press released would generate a back-link from those three websites, but then it may by streamed to other law firms’ websites through a RSS Feed.
Real Simple Syndication
RSS Feeds are streamed several times a day to website to keep them current with breaking news. Any firm who has arranged a RSS with the three sites may find your press release on their site. If you listen to a “brand marketing” person, they’ll focus on individuals reading your press release. I believe it is the inbound links that provide the best ROI. You won’t have to decide which is better. You’ll be receiving both benefits. Here are some examples.
Columbia Attorney, Bruce Plaxen, Named to 2008 Super Lawyers in Maryland
