Article by Cynthia Jay
If you’re an attorney, you may have heard of Twitter’s potential for law firm marketing. Indeed, the social network offers a relatively simple way to market yourself, building a network of colleagues and community members who may hire or refer you.
Learning to use Twitter is easy, but leveraging it to promote your business goals takes time and a personal passion. It’s been said many times, but it’s never any less true: Twitter is about connecting with people.
To that end, here are some of the qualities I see in attorney accounts that I personally follow.