How much is a new client worth?

I had an entertaining visit with a client, who I’ll call Steve. I had no idea why he included a young associate in our meeting at first, but then..
I want to pay less and get more!

He slapped his hand on the table for effect. So this attorney had decide to use me to show his [...]

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How important is Page Rank?

Attorneys are studious by nature. As such, they are catching on to much of what determines their law firm website ranking on Google. This has been largely influenced by a major legal service corporation selling their high page rank links for years with no penalty by Google. Said company’s reps answer  any question regarding improvement of [...]

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My clients don’t use computers…

We don’t hear this as much as we used too, but I have hear it recently from a heavy hitter. He spends mucho dinero on TV and yellow pages. When I asked him what percentage of people he thought had the internet, he responded “25%.” I intend to show him this one day if they [...]

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Google Caffeine is on!

Google announced the full launch of Google Caffeine this week. It doesn’t clarify what the affect on your law firm’s website will be by focusing on improving user experience. It mentioned other media types like blog, pictures and so on, recognizing the importance of other media in your law firm’s marketing strategy. These would match [...]

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Google Site Review

Google performed this site review at Google I/O 2010. It’s an hour long, but worth your time IF you want to market websites.
As I write this post I am reminded of a conversation I’ve had more than once with an attorney. “Can’t I do this myself?” You sure can, just as I can represent myself [...]

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Legal Directory’s impact on an attorneys client intake….

Attorneys often ask “How do people look for an attorney on the web?” I demonstrated the answer in this short video. In addition to Lawyers.com natural and paid results on Google, Bing and Yahoo, it drives half of its traffic from the national TV advertising campaign. How does an attorney distinguish themselves on the directory? Eye [...]

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Is Google steering your potential clients away from your website?

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Does your law firm’s website work on iPad?

I love Apple. What’s not to love about a company who’s core line of products, computers, is not even in the top 3 of market share yet the chooses to battle market share leaders like Google and Adobe?
(Technically Apple is battling HTC since they were the first phone to run the Google OS, but wise [...]

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Rank Checker Update

Rank Checker released an update today. This has been a nifty tool for quite some time, but when I was asked about my use of it recently I was surprised. I haven’t used it in a year or more.
You may think not tracking one’s rankings seems careless, but it is intentional. Rankings are great but [...]

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God Bless America

I returned from Europe this morning after more than 24 hours in transit. The volcano is making transatlantic flights tricky! I thank my family, my partners and my clients for this trip as it was an award for production in 2009.
There are a few tiny things that I did not realize were so under-approciated in [...]

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