Social Networks Determining Factors

In the last post titled ”Should your law firm have a social network presence?,” there were3 questions asked. Let’s hammer ‘em out!
1. What is the the appropriate network(s) with which to create a presence?
Facebook and Linked In top the long list of social networks. They are polar opposites and one should consider if one or both is applicable to their law [...]

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Should your law firm have social network presence?

A law firm is different than other businesses. Florida’s Judicial Ethics Advisory Committe advising Judges to “defriend attorneys” on their Facebook clearly delineates the practice of law from other businesses. I won’t waste your time examining the sanity in such advice, as we’ll agree in the end that this is merely an effort to manage the public’s perception of attorneys. I [...]

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Does your “Webmaster” make the grade?

Like many other internet related terms, people use Webmaster for people with differing qualifications. We don’t have a regulatory agency like the bar to qualify people as specialist; however, if you are curious how your “Webmaster” or the person asking to become yours measures up you can use Webmaster Quiz. Who better tell you if [...]

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Thompson buys Super Lawyers

Let the acquiring begin! Thomson, Findlaw’s parent company, buys Super Lawyers. The announcement leads us to believe it was for the rating system, but something doesn’t add up. If this acquisition was to “achieve greater visibility” for their clients, how so? How would Findlaw’s clients gain exposure. If they cared for the Super Lawyers distinction, [...]

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Do it Yourself with Google Adwords

Yesterday I was asked several typical questions around pay per click marketing. Below are the specific questions supporting the over all question:
Why should I hire you?
1. Can’t I go direct with Google Adwords?
Of course you can. This is  a service we offer, much like the legal representation you offer. I could represent my own legal [...]

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What is Yodle?

Today an attorney told me they wanted to check with some of my competitors, like Yodle. I thought explaining what Yodle is, and isn’t, may be useful. He certainly did.
Yodle does a good job… at what they do. They manage pay per click marketing. You won’t catch me bad mouthing either pay per click or [...]

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Google’s SERP Changes Today

Today Google changes  the results page layout.

var addthis_language = ‘en’;var addthis_options = ‘email, favorites, digg, delicious, myspace, google, facebook, reddit, live, more’;

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New Google

Sometime between 9 and 10 am today, Google changed the SERP. Is this the permanent from the implementations to Google Caffeine or just another text to track user behavior?

var addthis_language = ‘en’;var addthis_options = ‘email, favorites, digg, delicious, myspace, google, facebook, reddit, live, more’;

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Google Image Search

Perhaps Google image search is still just something you’ve heard mentioned on a prime time sitcom, but it is for real. Its usage numbers are increasing and there are additional benefits to your off page SEO campaign. This article regarding Google image search highlight some of the prominent reasons to add this to your plan.

var [...]

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Google SEO Resource for Beginners

Google Webmaster Central is an excellent resource for those of us who make a living in internet marketing, but it is also great for those who would prefer to outsource their website and or SEO services. When I read this article on Webmaster Central titled Google SEO Resource for Beginners this morning several recent issues [...]

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