Let the acquiring begin! Thomson, Findlaw’s parent company, buys Super Lawyers. The announcement leads us to believe it was for the rating system, but something doesn’t add up. If this acquisition was to “achieve greater visibility” for their clients, how so? How would Findlaw’s clients gain exposure. If they cared for the Super Lawyers distinction, they are already using it. Doesn’t buying a print pub seem odd for an online marketing company?
Now… there is the Super Lawyers website and their blog. Could this be another way in which they could sell links from their online properties? I am not saying they did. I’m simply re-stating the persuasive analysis put forth by others like Kevin O’Keefe and Todd Friesen, AKA the Oilman.
